Ah, we all love social media, don’t we? We have access to some fantastic platforms where we can extend our reach and build our presence and grow our business. we dive into the world of algorithms and are doing whatever we can to stay ahead of the curve. Over the years that I have been doing this, I have made a mistake or two that actually hurt my business more than it helped. So let’s talk about 5 things you absolutely need to avoid when building your social media presence.
1: Reality vs Perception
It is very easy on social media to “create” a persona that has very little to do with reality. Case in point, the Kardashians. They have a great social media presence, Followers up the wazoo. But they only show you what they want you to see and with that create an image of how they want to be known. They really don’t live their lives the way they are trying to make you think they do. It’s smart marketing on their part, however, it’s not all reality.
Because this is often the nature of social media, it is easy to fall into the comparison trap. You look at other people in your field and you think their social media is way better than yours. Their pictures are better and they have far more followers. This can be extremely discouraging. Don’t fall for it. This is YOUR journey and you are going to have to do it in your own unique way. Don’t compare yourself to others because it won’t get you anywhere.
2: Quality of pictures
This is a biggie y’all, avoid posting bad pictures! Scroll down on your Instagram or Facebook feed and look at what pictures make you stop scrolling and gets your attention. Usually, they are very sharp, bright pictures, am I right? The quality of your pictures matters!
Always try to take your pictures in natural daylight and if you can’t, use a good lighting ring. If you take pictures of your products, consider using white or colored poster board as a background so your pictures are simple and bright.
Use apps on your phone to edit and brighten up your pictures. My favorites are VSCO and Word Swag.
If you post on Instagram a lot, use the built-in filters the app provides to brighten and sharpen your pictures.
3: Posting times
Think about the times that you post. Avoid posting at times that your ideal client is not online. On Facebook and Instagram, you can use the insight feature to see when you have the most engagement but a little bit of logic goes a long way here. Let’s say your target market are stay-at-home Moms. Think about when Moms have time to check their social media. Usually, that is early in the morning before the kids wake up or later at night when the kids are asleep. Think about when you ideal client has time to check their phones and post at those times, which will maximize your engagement. If you post at 10 AM when Moms are busy with their children and when most people are at work, you can expect much less engagement than when you post at 8-9 PM when kids are in bed and people have some time to themselves.
4: Followers and likes
We are all always impressed with accounts that have an insane amount of followers and likes. We want that too! Well, the only way you’re going to get that in a way that will actually help you grow your business is to get it organically by posting great pictures and great content. Buying followers and likes will hurt your business more than it helps you.
Facebook and Instagram have changed their algorithms not too long ago, to ensure you see less advertisement and more of your friends and family. Why is that? Because Facebook is encouraging real connections and real engagement. It’s better to have a 1000 followers and get 50 likes on everything you post than to have a million followers and get 25 likes per post. The higher your follower-engagement ratio is, the better!
When you buy followers or likes, you buy just that; dead weight. They don’t engage with you, they don’t respond to your content and if you buy comments, the algorithms are smart enough to recognize those as not being real engagement. In return, they will show your content to fewer people and your engagement will go way down. Don’t do it.
5: Selling your product
One mistake that people make a lot is that they are trying to oversell their product on social media. People do business with people they know, trust and like and you don’t build that trust by only posting what you sell. Any sales business is based on relationships with the customer. People want to know who you are, what you are about and want a peek into your life. At the same time, they want to be heard and understood and for you to be interested in them.
People seek connections and relationships. They don’t go on social media to look at products, they go there to have fun, to connect with people they know and are interested in and to look for things they relate to or think is funny. Give them that. Share what makes you laugh. Share about yourself and your life that makes other people go “oh my gosh, I have that too!”. Show some personality! Provide people with purposeful value rather than constantly promoting what you have for sale!
Now go rock out your social media and feel free to come hang out with me in our Facebook Community!